By David Kan
How can you choose the best domain for the efficiency of youroffline and online marketing? Brand name versus business name.Hyphenated or not? Which is the Host Server for your new website?
1) What is a domain name ?
A domain name is the location of your website on the internet,it is also the location of your company, or your privateenterprise in the immense internet market. In case a domain namenamed the same with your offline brand name, location, hotel orrestaurant, tour specialist, local region or community which iswell-known in tourism market, you have had a big advantage thandifferent competitor. Because of:
* You will receive targeted visitor tourism your website, Forexample: You are a travel company who supply some kind ofTrekking tour in the favorite Nepal, your chosen domain nameshould be: Nepal Trekkingtour Nepal-trekkingtourBesttrekking-Nepal... and so on Visitor will find very easily tocommunicate with a travel company which has the name is thedescription of the kind of services they are finding, and youwill better in persuading your client because they are allprospect visitor. * Your website will be listed in Yahoo! InTravel Directory and other Search Engine results. Imagine when avisitor want to spend a trekking tour in Nepal, he decides tosearch internet to find a good supply among a thousand of sites.He chose Google, for example, and enter keyword of his wish: "Nepal + trekking tour". And a a result of choosing a righttarget domain name, your website URL and a short descriptionwill appear at the sight and he clicks.
But remember, whether he chooses your services or not depend ona process of building credibility which originate from: yoursite design, your respond, the price, your level of professionaland much more...
But you have had an advantage when you have chosen a rightdomain and your prospect client has seen you among thousand ofcompetitor. 2) Domain name extension: .com
Each domain has what's called an extension. The most well knownof these extensions is .com. This extension is encouraged to beused most, because it is tightened in the mind of all the peoplearound the world. All the surfers tend to enter it after almostdomain name. So because it long time used at the beginning ofinternet era so it difficult to chose a good domain name. COM...net
If you can't find your preferred .com domain name you couldalways choose the same domain with a .net extension. It mightnot have the same ring as a .com but is still as just useful asa .com. .org
These domain extensions were originally designed for educationaland more formal websites. As a tourism organization, we can useit. But all of it are enterprise such as hotel or travelcompany... it is not recommend to chose it. .info
A more recent introduction to the domain name game are .infodomains. Many of the valuable .info domains were bought upovernight but there's still a huge range of good .info domainsavailable. Bear in mind that most web. Not recommended.
..travel
This is a newcomer, we can use it well because it is to identifyall the tourism and hospitality website. A new rule...
There a great article about ".travel" by the link below:
http://www.tourism-internetmarketing.com/ITtourism/1/20.htm
There are many region extension: uk, us, vn, ... which is suitefor your online tourism partner to used to indicate our regionlocation and services. It also an advantage for inbound tourismand hospitality supply. A visitor is seem to put his truth on alocal professional supply, certainly! 3) Brand name versusBusiness name: We are hardly to know exactly whether to chose adomain name actually reflect our real business or establish anew brand name online and promote it. A right choice is base onyour own case after give a careful consideration on marketingstrategy of our company. If you are a well-known company whowant to target the inbound visitors, get your long time famousbrand name is the right choice. Because your client will see iteasy for them to find your web and remember it as you are famousih their mind.
But if you want to take advantage of the global market, abusiness name enclose with the region maybe a better choice.
Try to register a domain which contains a popular keywordapplicable for your industry. This will help your customersremember your domain name better. Furthermore, for searchesconducted in Yahoo!, a higher ranking will be given to those websites which contain the keywords in the title. And according toYahoo!'s instructions, the Title should always be the officialname of the site. Thus, if the domain name contains a keyword,you will be able to include the keyword in the Title which willimprove your ranking in Yahoo!. As a minor side-benefit, thiscan also help to increase the ranking of your web site in somesearch engines.
There is a great resource for Tourism internet marketing inTourism Marketing Forum. Click the link below to get a forumaccount to read this resources:
Single word domains are in very, very short supply.
Hyphenated domains names can be slightly more difficult toexplain, may not look as well on headed paper and possiblyharder to establish as a brand name. There's no shortage ofmultiple word domains.
The single biggest advantage a hyphenated domain has is thatsearche engines can "read" the domain more easily. For examplein a domain like www.foreignholidaysonline.com the search enginecan only read the first word "foreign" and that's it. It can'ttell anything else about the website domain name. If youhyphenated that to www.foreign-holidays-online.com the searchengine can read "foreign", "holidays" and "online" as separatewords and therefore knows that this website is about foreignholidays.
A well chosen hyphenated domain name can be just as effective asa single word domain name.
5) Don't make your primary domain too long. Even though 67character domains are a reality, exactly how many of your userswill want to type a domain name likethebesttrekkingtourinnepal.com?
6) Chose the supplier: There are many domain suppliers waitingfor you out there online, the best choice is find out awell-known web servers who always supply the services Domainname registration. A good domain name .com will can be get atthe price of 15 $, but you can buy it cheaper as the price of7,95$.
Are there any disadvantages in using a discount domainregistrar? Will it affect your website in any way? The answer toboth is a definite No.
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There is a great resource for Tourism internet marketing inTourism Marketing Forum. Click the link below to get a forumaccount to read this resources:
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